Jex Institute
Dubai's Premier Coffee Roasting School

MASTER THE ART OFCOFFEE ROASTING

Learn from expert roasters in the heart of Dubai. Our comprehensive courses cover everything from bean selection to perfect roasting profiles. Transform your passion into expertise.

The Art & Science of Roasting

From Green Bean
To Aromatic Masterpiece

Embark on an extraordinary journey that transforms your understanding of coffee from the ground up. This comprehensive course combines the fascinating science of chemical changes during roasting with intensive hands-on practice.

You'll discover the intricate dance between temperature, time, and technique that creates the perfect roast. From understanding the Maillard reaction to mastering the art of first and second crack.

Gain both theoretical knowledge and practical skills that will elevate your coffee expertise to professional levels. Join us to master the flame and unlock the true potential of every bean.

Precise Temperature Control
Perfect Timing

What You Will Master

A comprehensive skillset designed to turn passion into professional expertise

Roasting Chemistry

Master the science behind roasting transformations and heat transfer thermodynamics.

Bean Analysis

Develop expertise in green bean grading, defect identification, and moisture analysis.

Machine Mastery

Gain confidence with professional drum roasters, airflow controls, and safety protocols.

Profile Design

Learn to design and execute unique roasting curves to highlight specific flavor notes.

Sensory Skills

Train your palate to detect roast defects and evaluate quality through cupping.

Quality Control

Implement professional QC standards to ensure consistency in every batch.

Your Roasting Journey

The 6-Session Roadmap

3 Weeks Duration
3 Hours / Session
🌱
1
Foundation

Introduction & Fundamentals

Overview of coffee origins, processing methods, and basic roasting principles. Understanding the journey from farm to cup.

🔍
2
Analysis

Bean Selection & Green Grading

Mastering defect identification, moisture analysis, and density grading. Selecting the right beans for your target profile.

⚙️
3
Technical

Equipment & Safety Protocol

Deep dive into roaster mechanics, airflow systems, and essential safety procedures for commercial operations.

🔥
4
Practical

First Crack: Hands-On Roasting

Live roasting session focusing on heat control, charge temperature, and identifying the first crack.

☕
5
Tasting

Sensory Analysis & Cupping

Professional cupping protocols to evaluate acidity, body, and sweetness. Detecting roast defects like scorching.

🏆
6
Final

Master Roast Project

The final challenge: Design, execute, and package your own signature roast profile.

Find Your Path

Is This Course
Right For You?

Whether you're looking to launch a professional roasting career, open your own café, or simply master the craft for your home setup, this curriculum adapts to your goals.

Aspiring Head Roasters
Coffee Shop Owners
Home Roasting Enthusiasts
Baristas seeking career growth

Prerequisites

No prior experience needed. We welcome complete beginners as well as those with some coffee knowledge.

Passion for coffee excellence

❤️

Willingness to learn sensory skills

👃

Notebook & Pen (Everything else provided)

📝
Our Campus

Where Magic Happens

Learn in a professional environment designed for coffee excellence

Al Baraha, Dubai

JEX Barista Institute

Al Baraha, Dubai, UAE

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Kevin - Head Roaster

Kevin

Head Roaster & Educator

With over 5 years of commercial roasting experience, Kevin bridges the gap between traditional Middle Eastern coffee culture and modern Specialty Coffee science.

Having roasted for major international brands, he brings a "production-ready" mindset to the classroom, ensuring students leave confident to roast on any machine.

5+

Years Exp.

500+

Students

Everything Included

All-Inclusive Learning

We provide professional-grade tools. You bring the passion.

Equipment Provided

  • Commercial Drum Roasters (1kg & 5kg)🔥
  • Digital Thermometers & Data Loggers📊
  • Professional Cupping Spoons & Bowls🥄
  • Sample Roasters for Micro-batches⚙️
  • Moisture & Density Analyzers🔬

Materials Included

  • Premium Green Coffee Beans (Various Origins)🌱
  • Comprehensive Roasting Handbook📖
  • Roast Profile Log Sheets📝
  • Take-home Roasted Samples☕
  • JEX Institute Apron👔
Professional equipment. Premium materials. Zero compromises.
Premium Investment

Invest In Your Future

Professional certification that pays for itself through career advancement

Most Popular

Complete Roastery Course

AED9,999

All-inclusive package

Full Access to Roasting Lab🔥
Premium Green Beans Provided🌱
Professional Cupping Spoon🥄
JEX Roasting Handbook📖
Lifetime Alumni Support🤝
Certificate of Completion🎓
Business Mentorship Session💼
Job Placement Assistance🚀

Limited seats available per cohort

Split It

Pay in 3 easy installments

AED 3,333 / month

Buy Now, Pay Later

Interest-free via Tabby & Tamara

TabbyTamara

Cash Discount

Pay in full upfront

Save 5%

Get In Touch

Still Have Questions?

Our admissions team is here to help you start your journey

Email Us

contact@jexroastery.com

Send Message

Call Us

+971 52 598 4268

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FAQ

Common Questions

Everything you need to know before enrolling

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